Insight

Things I've learned along the journey.
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3 Lessons I learned from Winning Millions from Casinos as part of a Professional Card Counting Team
Years ago I played on a professional Blackjack card counting team that won $4,000,000 from casinos. My wife Heather and I played as professional card counters for about 3-years, and at one point a casino security manager told a member on our team to “tell the Goodmansons not to come here...
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The New Rules of Competitive Advantage to Grow Exponentially
A company I know created a new cookie concept and wanted to sell it online. This company had primarily sold through retail but wanted to grow it’s online sales channel. But there was a problem: online cookie sales never took off. This wasn’t a surprise, ask people you know if they have...
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What increases your business valuation more than growth, profit or revenue and most Business Owners have not figured it out.
In a survey of hundreds of Entrepreneurs, Investment Bankers/Business Brokers and Private Equity firms each was asked, "What do you think makes the biggest impact to a company's valuation?" People on the 'sell side' (Entrepreneurs and Business Brokers) listed Revenue, Growth and/or Profit as the top value creator. Yet, those...
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How to Execute on Your Potential
In a previous article I wrote about How to determine your Potential and discuss how your Personal Vision, Motivational Drivers and Executional Capability are three essential factors of determining your potential. In that article, I mentioned tools and resources for the first two but left the Executional Capability for another article. So here are the ways I've...
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How Sales can be the Key to Greatly Improve your Marketing Results and Growth
Over the years I’ve done strategic advisory work with dozens of fast growing companies, in fact, 6 of them are on this years Inc 500|5000 list. In my current role as Chief Strategy Officer at Power Digital Marketing I’ve also had the opportunity to view under the hood of over...
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How to determine your Potential
“Be All That You Can Be.” says the US Army motto —but what does it mean to be all that you can be? In my work with CEO’s and entrepreneurs, few people have a clear understanding of what they can truly be. Yet, this is critical because knowing your potential is one of...
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Leaders: How Do You Design your Office and Why it Matters
Recently I started a new role as Chief Strategy Officer at Power Digital Marketing. Over a weekend I moved all my furniture into the new office prior to starting on a Monday. Immediately, and for several weeks, I received numerous comments on how I set up my office. I realized a lot...
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3 Dangers to Avoid for Visionary Leaders
So you say you are a visionary leader. Every organization needs a visionary. This person sees the future possibility and can begin to construct what that looks like in broad brush strokes. Without this person, an organization will go into maintenance mode, which often is a slow steady decline into...
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About Me

20+ years of experience growing companies. Key experience as an Entrepreneur, in Private Equity, Executive leadership, Board Advisor and Strategic Consultant.

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