Best Practices for Online Ministry

Posted by D. Goodmanson on Mar 15, 2010 in Ministry Technology, Monk Dev | 1 comment

What are the best tools for ministries to create impact online?

What emerging technologies are ministry leaders preparing for?

Through conversations with ministry leaders, it is apparent that there are fundamental differences between how parachurch organizations and local churches do ministry online. As part of Monk Development’s continued commitment to help these organizations to achieve excellence online, we have partnered with the Christian Leadership Alliance to address these differences and identify the significant issues that are impacting ministries.

In preparation for the 2010 Ministry Internet & Technology conference in April, we are leading a survey and analytics study that will identify best practices, trends, and case studies that will bring clarity, guidance, and new opportunities for ministries online.

We invite all ministry leaders and staff to participate in the Excellence in Online Ministry Survey. The survey explores best practices for strategy development, managing web efforts, and maximizing the impact of ministries online.

You are also invited to participate in the Ministry Web Site Effectiveness Study. This study will examine 50-100 ministries’ web site analytics to find performance benchmarks and best practices for effective design and usage of ministry web sites.

Would you like your ministry to participate? We ask that participating ministries to send the Excellence in Online Ministry survey to all staff members who contribute to your web efforts. We also ask that you have Google Analytics set-up on your site for at least 3-months, preferably a year. Participating ministries will receive a free, exclusive report of the findings from this research.

Our hope is that this research will help bring ministries together to learn from each other and increase the effectiveness of our online efforts.

Also see: State of Ministry Online

Church Web Optimizer

Posted by D. Goodmanson on Jan 22, 2010 in Church Technology, Church Websites, Monk Dev | 2 comments

MonkDev is doing a soft-launch of Church Web Optimizer, what we hope is a powerful service to help local churches do ministry online. Church Website Optimization is the culmination of years worth of research into what makes an effective church web strategy. Monk is the only company to base our website optimization recommendations off of real research from thousands of churches and ministries that we serve!

Our studies include the results from over 100 church websites’ analytics data and thousands of church member surveys, giving Monk a unique perspective on what makes an effective church website. This real world research provides the best insight on achieving desired outcomes with proven recommendations to help your church perform better online. This means our recommendations come from best practices.

Church Website Optimization includes:

• Google Analytics Installation
• Google Webmaster Tools Installation
• Google Sitemaps Submission
• Church Website Analytics /Pre-SEO Evaluation and Conference Call
• Google Local Search Submission
• Featured Directory Submission on Church Cloud & Sermon Cloud
• Online Targeted Advertising (eg. Google Adwords)
• Social Media Strategy Implementation
• Full SEO Services: Link building, SERPS Monitoring and Custom SEO Implementation

Website Wisdom

Posted by D. Goodmanson on Nov 2, 2009 in Church Technology, Church Websites, Ekklesia, Monk Dev | 0 comments

Your Church magazine, part of Christianity Today published an article I wrote, Website Wisdom – New research, cooperative reveal best practices for churches in the Nov/Dec 2009 issue. The article begins:

Research conducted earlier this year, which surveyed hundreds of churches representing more than 70,000 members combined, attempted to drill deeper into two fundamental questions as the internet grows in its influence and importance in our culture and beyond:

1) Do church websites strategically help attract new visitors, connect people, and equip leaders?
2) And if so, what are the best practices for a church’s web strategy?

Three significant discoveries, as well as several best practices, emerged from this work. This information can help large churches (congregations such as Willow Creek Community Church participated in the research) as well as small ones (church plants with fewer than 50 people also participated). These practices also are useful for most any situation, regardless of whether a church is using a volunteer, a church website design firm, or a staff member to design its site.

Article pdf (6mb) Website Wisdom – New research, cooperative reveal best practices for churches

Read the whole magazine in their digital version: Your Church Nov/Dec 2009 issue

The Shape of the Future – Online Ministry

Posted by D. Goodmanson on Sep 15, 2009 in Church Websites, Ekklesia, Ministry Technology, Monk Dev | 0 comments

Outcomes a quarterly magazine from the Christian Leadership Alliance just released their Fall 2009 issue highlighting Internet Ministry. I wrote an article entitled, The Shape of the Future – A four-part ministry Web strategy. The issue includes several articles you should consider reading by respected thinkers such as:

• Cynthia Ware – Engaging This Generation What the Internet and the men of Issachar have to do with each other.
• Mark D. Roberts – Twittering in Church? A biblical perspective on faith and technology.
• DJ Turner – Digital In Denver How Denver Seminary uses Web-based technology to connect.
• David T. Bourgeois – The Internet Ministry Framework Key principles for online success.
• Steve Hewitt – Going Mobile Trends in smart phone technology.
• Nick B. Nicholaou – IT in a Tight Economy Considerations for ministry success.

Most of the above authors will be at the The Ministry Internet & Technology Summit so come and join us in San Diego April 2010!

5 Online Trends for the Future of Faith

Posted by D. Goodmanson on Sep 14, 2009 in Church Technology, Culture, Monk Dev | 19 comments

Thank you for those who attended my Internet Strategy: What does the gospel have to do with Social Media? at CWC/09. In this session we discussed several of the trends that we need to think through with Christian distinction. I appreciated your participation, thanks Tim Challies, Cynthia Ware, Dave Bourgeois, Kevin Ring, Rhett Smith, Paul Watson, DJ Chuang amongst others for your participation!

Here are five trends that as pastors, leaders and Christians you should be aware of and determine how you will speak about these:

1. Doing the Sacraments Online: Churches will begin to offer communion and baptism over the Internet. This will be done where individuals at home can dunk themselves into a bath tub (see picture) or while watching a screen joining with others to take communion (as suggested by this Cyber-Church website or this one on Receiving Online Internet Holy Communion) “In order to celebrat (sic) the Lord’s Supper you will need some wine or grape juice, and bread or some sort of cracker. If you cannot procure these, using whatever your staple foods are – such as rice and fruit juice, or even simply water, should be fine.” Here you can watch Flamingo Road Church do it’s first Internet baptism.

2. The Rapid Growth of the Internet Church: More people will opt out of showing up to church ‘physically’ and decide to attend online. At the Echo Church Media conference I called this virtual Church but was corrected by an Internet Campus pastor who said ‘virtual’ implied not real so I should call it Internet church. As people blur their sense of presence (with things like mobile apps that constantly tether you to distant places) the idea of having to be somewhere in person for it to be ‘real’ will be lost in a digital generation. Already there are fully packed online services for churches to launch their own Internet campus.

3. Rise of Online Participatory Biblical Hermeneutics: With the rise of Wiki, social media and an increasingly participatory value the Bible will be read more through a communal lens. This will lead to a greater democratization of the interpretation of Scripture as an authoritative process. Often technological advances (such as YouVersion) cannot predict the consequences of these advancements. Further, there will be a deterioration of Biblical memorization and study because people with persistent technological access will be able to ‘Google the answer’ rather than feeling a need to do the hard work of ongoing study of God’s Word.

4. Gospel Inoculation through Online Evangelism Spam: Several leading ministries will become enamored with the ‘conversion successes’ of numbers. Quantity over quality will be too attractive and the message of Jesus will be so watered down that it could end up with a ‘click here’ if you want to go to heaven and not hell. The masses will be exposed to just enough (and particular bent) of Christianity to determine it’s not for them.

5. Increased Persecution of Christians for their Beliefs: For those of us who live in California and experienced the voting and subsequent recourse of Proposition 8 we have only seen just the beginning. Supporters of Prop 8 were identified through their donations and boycotted, persecuted and some even had their life threatened. In the future data centers will be able to scrape the Internet to find any comments or positions you hold, match this to your business, cell phone or other identifiable postings to target you for your beliefs. If you come out in a post for or against something others disagree with, you could find your business added to mobile apps where people will be able to see your stance and boycott your business or restaurant. Your neighbors would be informed and told about your intolerance and bigotry to isolate you from the community and ostracize you for your personal beliefs because they are not in line with the agenda of these activist groups. The future of persecution will be immediate and the loss of anonymity on cultural sensitive topics will scare many to no longer stand-up for their beliefs.

The Ministry Internet & Technology Summit

Posted by D. Goodmanson on Sep 11, 2009 in Ekklesia, General Technology, Ministry Technology, Monk Dev | 1 comment

The Christian Leadership Alliance has asked that I organize an Internet Ministry conference for CLA 2010 and beyond. This year it will be in San Diego, CA, on April 19-21, 2010. This year we have our schedule of speakers that will include numerous panel members from ministries around the world.

SUMMIT OVERVIEW: Technology is changing the way we work, live and operate as nonprofits. Centered on the theme of increasing your communication, operations and donor engagement The Ministry Internet & Technology Summit features twelve sessions that will expand your reach, increase your donor base and enhance how you do ministry in this increasingly online world.

TOPICS COVERED: Social Networks & Communities, New Media, Donor Management, Internet Marketing, Mobile Web & Applications, Interactive Media, Web Applications, Branding and Infrastructure.

WHY ATTEND? In today’s economic climate nonprofits need to be good stewards through decreasing costs as well as doing more with less. New technologies and web strategies can equip your ministry to achieve these goals. Learn from real world practitioners and experts who will equip you in ways that will make an immediate positive impact for your ministry.

WHO SHOULD ATTEND? Ministry executives, technology staff, development and fundraising officers, marketing and communications professionals and other nonprofit leaders interested in being on the leading edge of today’s technology.

SESSIONS:

A Look into the Near & Distant Future of Online Ministry
In this session leaders will learn to apply a web strategy framework to address their ministries needs both for today and tomorrow. Learn from cutting edge organizations and hear what experts say is next on the horizon. This session is designed for strategic leaders regardless of their technological level of understanding. In this session participants will 1) learn how to plan for an effective ministry online strategy, 2) explore key emerging technologies that will impact their ministry and 3) hear how cutting edge organizations are implementing revolutionary practices today.
Drew Goodmanson, CEO, Monk Development and cofounder/pastor, Kaleo Church, San Diego

Lost in Translation
You have a unique brand story. Don’t let it get lost in the way you express it. Social media, your web presence, print collateral, direct mail and events are all opportunities to consistently reinforce your story. This interactive session will unpack the importance of creating a brand identity that aligns with organizational strategy and avoids blind use of trends and gimmicks. In this session participants will learn 1) how to create a powerful story for your ministry, 2) how to integrate it across your entire communication and 3) how to ensure your story aligns with your organizational strategy.
Tim Ellens, President, CHANGEffect

The New Church Social: How Interactive Media Values Can Transform Your Ministry Mastering social media strategies is a communications imperative for businesses, churches, and nonprofits. As we move towards a technologically immersive environment, best practices for new media strategies have amplified value. Explore best practices you can employ for your particular new media needs. In this session participants will: 1) learn to identify five new media values, 2) gain the ability to implement these values into their social media strategy and 3) explore how small changes in communication practices can result in greater communication impact.
Cynthia Ware, Online Technology and Church Development consultant, TheDigitalSanctuary.org

The Three “I’s” in Internet
From mobile to social applications, including wikis, microblogging and social networks, ministries are constantly presented with innovative ways to connect. From case studies and current research, attendees will learn how to: 1) leverage new media trends 2) increase online donations and 3) maximize a website visitor’s experience.
Ron Weber, Chief Operating Officer, Trinet Internet Solutions, Inc.

How to Successfully Raise Funds Online
Learn how Campus Crusade has collaborated to launch several of its most effective multi-channel fundraising campaigns, with particular success in the online space. Hear important lessons learned from one of the world’s largest Christian ministries and receive practical tips for cultivating donors on and offline. Participants will learn 1) best practices in driving successful integrated multi-channel fundraising, 2) specific examples of multi-channel fundraising in action and 3) practical applications for the cultivation of donors.
Dave Raley, Director of New Media, Masterworks and Megan Hawkes, Executive Director, Constituent Engagement, Campus Crusade for Christ International

Back to Basics: Website and Social Media – More Tools In Your Communications Belt
Explore websites, Internet presence, email blasts, and social media and learn to select and tailor these tools for specific ministries using basic communications principles. Hear from a one-woman communications department that successfully implemented these tools at a 900-student seminary. Participants will acquire 1) a clearer understanding of how to develop an online strategy specifically for their ministry 2) ideas for developing and implementing those strategies with limited personnel and resources and 3) practical steps for creating and implementing an effective online communications strategy.
DJ Turner, Director of Communications, Denver Seminary

Online Ministry Opportunities, Challenges & Lessons
Examine key findings from an online ministry research project that included many large and small ministries. The research gathered includes web surveys, analytics, key performance metrics and interviews from online ministry leaders. Explore opportunities in fundraising, donor relations, evangelism and discipleship. Learn common online mistakes. This session includes time to learn from peers, regardless of ministry size. In this session participants will: 1) learn from innovative online ministries, 2) gain an understanding of pitfalls and 3) examine the results of online ministry research.
Drew Goodmanson, CEO, Monk Development and cofounder/pastor, Kaleo Church, San Diego, Kevin Ring, President, Unconventional Method and Dave Bourgeois, PhD, Associate Professor of Information Systems, Biola University

Information Technology: What’s Hot and what’s not
Our panel will share their thoughts and respond to questions and good and not so good trends in Information Technology for ministries. This panel brings a wealth of insight into the leading edge IT trends affecting ministries today. Come with your best ministry IT questions and be prepared to walk away with answers.
Nick Nicholaou, President, Ministry Business Services and co-founder Ministry Technology Institute, Clarence White, IT Secretary, The Salvation Army – Western Territory and Steve Hewitt, Editor-in-Chief, Christian Computing magazine.

The Case for Online Kingdom Excellence
Explore a standard of online ministry excellence centered on Kingdom principles that promote long-term Kingdom success. Examine critical new research, while studying a five-point model for online excellence: strategy, presence, measurement, engagement, and impact. In this session participants will 1) consider creative and innovative ways to create impact through online ministry 2) be armed with language, data, and examples to make the case for online excellence within their organization and 3) receive validated practices and benchmarks against which they can measure their Internet strategy.
Kevin Ring, President, Unconventional Method and Dave Bourgeois, PhD, Associate Professor of Information Systems, Biola University

Ministry Growth through Email Communication Best Practices
Explore critical and relevant principles from the for-profit world to make email communications programs more effective for your ministry. Email can advance your organization’s goals like few other programs. Understand the hurdles and challenges inherent in email communications to dramatically increase effectiveness in attracting and retaining donors. Participants will gain knowledge of 1) best layouts, day/time to send, service providers, and more 2) understanding of the difficulties of getting your email seen correctly across all email programs and 3) how to get emails opened and read.
Mike Atkinson, Principal, uneekNet

Delivering Income Solutions through Data Strategies
Improved income comes through connecting with the right donors at the right time using the right messaging. In today’s competitive fundraising environment, successful nonprofits must employ smart data strategies to maximize income. The best data strategies are centered in relationships, not technology. Participants will: 1) understand how to optimize communication with your donors using your data 2) learn how to interpret donor-giving patterns to improve donor relationships and 3) find out how to choose the proper channel and timing for the best donor communications.
Steve Thomas, Partner, Oneicity

Ministry IT Roundtable
Join Information Technology colleagues for a session on solutions and cutting edge thinking by our “best in the business.” This session will be a wide-ranging roundtable discussion that will help ministry IT professionals to learn key insights and best practices to maximize their organization’s Information Technology systems and programs. Come prepared to help and be helped!
Nick Nicholaou, President MBS Inc., and co-founder, Ministry Technology Institute and Alan Weisenberger, VP or Technology Services, ECCU