Lately, I’ve been reading a bunch from Seth Godin. Some of this thoughts are a bit unconventional, but I’ve enjoyed the contrast between (old method) interruption marketing vs. permission based marketing. That and his emphasis on creating a story around a product/company. If you haven’t read much in the way of marketing and you want to get an idea out there, here are a couple resources I’d suggest:
This has circulated the web, but also check out Godin’s presentation at Google.