Zeitgeist in the Details (Men's Magazine)

While walking through a shopping center, I stumbled upon a rack of men’s magazines. Stacked side-by-side Details, Maxim, Stuff, FHM, Razor, Esquire, Men’s Health and GQ peered back at me, wondering if I would take one of them home. It was at this moment, as I looked over the covers, it struck me. I should select one of these magazines to see what it might reveal about the state of man in America during November 2004. This would be an experiment in zeitgeist. (Definition: Zeitgeist – literally, spirit of the times, the outlook or general feeling characteristic of the art creations of a time or cultural period.) Full Article >