God might not have a MySpace, but He’s got the web’s attention.
One has Psalms, the other has podcasts. One creates meaning out of Latin, an ancient language; the other finds new meanings through derivatives of common words, like “digg,” “friendster,” or “flickr.” One community meets every Sunday, the other meets with every click of a new web browser window.
Alone, the power of the church is as undeniable as the power of the web 2.0 upswing. While the former has been around for centuries, permeating every inch of the globe, the latter has needed but a few years to make its mark on the Internet landscape. And each, in some ways, is following the same business model: the church wants followers every bit as much as MySpace does.
Full Article: Religion Sites Embrace Web 2.0