A great article that lays out a case for proper usage of your website. Here are a few highlights:
1. Your target audience for church growth is Internet-savvy.
Most church growth comes from what we call the 18-to-18 range Äì people from 18 years old to families with 18-year-old children. This also happens to be the group with the highest Internet usage…..
2. Your Web site will be your “first impression” for many people.
(People) will often make their “first cut” shopping list before they ever come to town.
3. If you’re not on the Web, you don’t exist to many people.
A 20- or 30-something person is much more likely to use the Internet to find church service times than to look in the yellow pages or newspaper. Our informal surveys have shown that many young college graduates don’t even have yellow pages in their homes. My teenage daughter didn’t know theaters listed movie times in the newspaper Äì she gets them off the Web.
4. Seekers will visit your Web site before attending your services.
Savvy organizations are using the Web to educate visitors and encourage them to take the next step.
5. A whole generation exists that will seek “religion” online.
In his book Boiling Point, George Barna projects that 10 to 20 percent of the population will rely on the Internet for all of their spiritual input and output by 2010.
6. The Web site is too critical to be run by a volunteer.
7. You can’t afford a cheap site.
With a high percentage of your potential visitors viewing your Web site before they visit your congregation, you can’t afford a poor quality site. All the time and money you have spent building your congregation’s resources and reputation are worthless if people won’t visit the first time. Visitors are judging the values and programs of your church from your Web site.
8. People are viewing your current Web site right now.
(Read full article 8 things pastors need to know about e-ministry)
These cover a few of the reasons why a group of churches decided to build Ekklesia Systems. We have found it is far to important to have a well designed internet strategy to enhance the work of furthering the gospel in our cities. January is going to be a huge month for us…come back as we announce Ekklesia launching:
The Acts 29 Network
Imago Dei Community, Portland
Kaleo Church, San Diego
Desert Breeze Church, Los Vegas
New Life Presbyterian Church, La Mesa
Grace Church, San Diego
Eastridge Church, Clackamas
City View Church, Dallas
Bay Area Community Church
Life Song Church
and the list goes on…..