Marketing Resources

Lately, I’ve been reading a bunch from Seth Godin. Some of this thoughts are a bit unconventional, but I’ve enjoyed the contrast between (old method) interruption marketing vs. permission based marketing. That and his emphasis on creating a story around a product/company. If you haven’t read much in the way of marketing and you want to get an idea out there, here are a couple resources I’d suggest:

All Marketers Are Liars : The Power of Telling Authentic Stories in a Low-Trust World

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

This has circulated the web, but also check out Godin’s presentation at Google.

1 Comment
  • Michael

    April 11, 2006, 2:47 pm

    Malcolm Gladwell has a lot of excellent things to say about marketing also…The Tipping Point & Blink are great. He also has a decent blog.