Do you mean no more Rocky Balboa sermon series?

A couple years ago, after the success of The Passion of the Christ, several film makers tried to tap into the Christian word-of-mouth marketing.  I cringed (see: Hollywood: Turning the Christian Faith into a Marketing Gimmick) when I saw Rocky's newest film use a faith-based marketing approach.  Marketing for Rocky included sermon resources at RockyResources where you could show clips of Rocky respecting Adrian and tie it into a sermon on Esther.  After my posts, I was subsequently interviewed on NPR and labeled the 'Pastor who takes issue with Rocky'.

26822-prince-caspian_278x150.jpg….but it looks like the bubble has burst.  As Hollywood looks at the struggle of the latest Narnia film  (which I haven't seen yet, but clearly this is more appropriate to connect to Christians than Rocky.)  The Hollywood Reporter writes

Indeed, Adamson's first "Narnia" came on the heels of 2004's "The Passion of the Christ," which grossed $370 million domestically and tipped studios to a potentially untapped audience of faithful moviegoers.

But in the years since, studios that have waged extensive faith-based campaigns have garnered mixed results, leading some in Hollywood to lose faith in the practice.

Read The Hollywood Reporter's How effective is marketing to faith-based audiences? 

  • Jason Cole

    June 3, 2008, 2:57 pm

    You still have to make a GREAT movie. Just because we are Christians and want to support movies with a good message doesn’t mean we will put up with it being a bad film.

  • Ron Nelson

    June 10, 2008, 11:10 am

    Quick little story about Rocky’s presence in sermons. This was looong before the Narnia/Christian word-of-mouth marketing. My then fiancee and I were very particular about our wedding and spent a lot of time planning music/scripture readings/everything we could to create a certain atmosphere (in fact we may have gone a little over the top). It was, if I may say so, a truly beautiful, reverant, and joyful ceremony. Then the pastor stood up and starts his thing with “In the movie Rocky…”

    Yep…he based our wedding homily on Rocky… and that was without Rockyresources.