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What is your churches Mullet Strategy?

mulletman.jpgAs we prepare to relaunch Kaleo's website with a new design, we are adding a major element.  We will implement Ekklesia's "web mullet strategy".

The biggest sites on the web are all embracing the “mullet strategy”—business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands.  (Source: Doubletounged Idea/Image: think:lab see more images HT: Bryan Zug )

We want people in our church to be in community, connect, discuss, post, interact and all that other yummy social networking functionality. Churches who understand how to tap into social networks have a tremendous opportunity to connect with people.  Some goals include:

  • Connecting people with similar interests (eg. Mountain biking) to connect, organize and be missional in planning activities.
  • Allowing home groups to continue the conversation throughout the week, post, discuss interact around topics.  This area would facilitate some of this conversation.
  • To participate in conversations for 'registered members' to discuss church business.

How would you want to use a mullet strategy for your church?


  1. Go figure; his URL is a MySpace page!

    Good thinkin’ Drew. I see we are in line with each other on this, so i really don’t have much to add; i will let you see my pre-response that i just wrote on my own church’s members’ site though:

    quoted text_______

    I spend a few minutes each day, most days, on both of the social nets you mentioned; (My* & Facebook), yet i tend to agree that they can be a time waster. It’s a matter of how much of your day is given to them i suppose? On the other hand i believe it is important for us, as a believing community, to maintain our presence ‘in the world’ so to speak.

    Do you imagine that Jesus knew about the internet, and may even have had it in mind, when he commanded his disciples (and us as his disciples in the information age) to be ‘in the world?’ Those are my thoughts on the matter, but they come before i have read your linked articles, just as a simple matter of full disclosure. 🙂

  2. This explains your recent hair cut Drew, its all connected!

  3. Steve – Totally agree that we need to be in the world. In fact, part of Ekklesia’s strategy is to leverage Christian’s social interest for the purpose of mission in the world through a localized Meetup meets Digg meets social networking.

    Eug – Ouch. Mullets are back in brother!

  4. Goodstuf, Drew. We have tried to meld vision, critical info and dialogue on our church website ( However, it becomes distracting to try to do too much on the front page. The mullet philosophy should assist us in streamlining. We welcome your input.

    Thanks for engaging and impacting culture.

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