As we prepare to relaunch Kaleo's website with a new design, we are adding a major element. We will implement Ekklesia's "web mullet strategy".
The biggest sites on the web are all embracing the “mullet strategy”—business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like YouTube, MySpace, CNN, and HuffPost are all embracing the mullet strategy. They let users party, argue, and vent on the secondary pages, but professional editors keep the front page looking sharp. The mullet strategy is here to stay because the best way for web companies to grow traffic is to let the users have control, but the best way to sell advertising is a slick, pretty front page where corporate sponsors can wistfully admire their brands. (Source: Doubletounged Idea/Image: think:lab see more images HT: Bryan Zug )
We want people in our church to be in community, connect, discuss, post, interact and all that other yummy social networking functionality. Churches who understand how to tap into social networks have a tremendous opportunity to connect with people. Some goals include:
- Connecting people with similar interests (eg. Mountain biking) to connect, organize and be missional in planning activities.
- Allowing home groups to continue the conversation throughout the week, post, discuss interact around topics. This area would facilitate some of this conversation.
- To participate in conversations for 'registered members' to discuss church business.
How would you want to use a mullet strategy for your church?