Unlocking Value for Entrepreneurs

Idols of Your Heart

Dr. Richard Kaufmann, movement leader at Harbor Presbyterian led the session Preparing & Preaching a Gospel Centered Message @ the Acts 29 Regional Conference.  In this session, he said (I believe he was quoting someone, but I don't recall who) that there are four idols that drive most people.  These are:





Which one do you seek?  Kaufmann said a good way to find out is to see which one you'd give up to 'earn' another.  Meaning, would you give up people liking you (approval) in order for them to respect you (power)

The danger with these idols is that idols always disappoint

    They are weak: They can't deliver when you succeed; they can only raise the bar. They can't forgive you when you fail; they can only lower the boom.
    They are harmful: They hurt you spiritually, emotionally and physically.  They hurt others by undermining your ability to love.
    They are Grievous: Most importantly, by going after these idols/other lovers you are saying to God: "Jesus is not enough.  I also need _________ in order to be happy.

This is where we need to preach the gospel to ourselves daily


  1. Thank you so much for this post. This is the kind of introspection I really need.

  2. Drew, wil the audio of Dick’s talk be made available?

  3. Yes.

  4. I think Keller also preached a sermon identifying those primary idols. Or maybe I’ve just been listening to too much Keller lately (is that possible?). My other bet would be Powlison.

  5. Yes, Powlison is the originator of that set. What’s interesting is that many of these are what marketers know to tie their products to in their ads. They might add security, excitement, and aesthetics, etc., but most could be considered a variant of one of the four idols.

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