Brad Abare and I did the session today at the National New Church Convention. I've uploaded Get the Word out! What every church planter needs to know about communication (pdf). Brad covered a lot of principles of communication (influenced by Tipping Point – Gladwell, Purple Cow – Godin, Mind Your X's and Y's – Lisa Johnson). I brought some of the practical perspective from church planting and other peoples church planting experience. We also used websites as an example of how some of these principles play out. The downside of the session was it's not recorded and this pdf is missing (1) videos used, (2) a lot of the context and (3) stories from church planters to connect this. So it may come across more pragmatic then the intended. But alas,enjoy.
Another Stat: Pew Internet just relased that 36% of online American adults consult Wikipedia.