Church Web Strategy Coop Update

Thank you for those who are interested in participating in the Church Web Cooperative.

churchwebsitecoopWe have been working feverishly for four months of cutting-edge research that seeks to answer the question “What are churches doing on the Internet right now that are best practices for effective online ministry?” In spring 2009, Monk Development conducted market research on the impact of a church’s website. Over one hundred churches that represent 20,000+ members participated in the study. The study included 1100 survey responses and a collective 20+ years worth of web analytics data to help examine what happens on a church website and the impact on potential church visitors. The study found that over 17% of respondents learned about the church they attend through its website first. Further, 36.1% of respondents said the website played an important role in their decision to attend the church. We are beginning to see what works, and what doesn’t work.

Our research is exciting and revealing in that it tell us everything from how churches are using Social Media to get more traffic, to identifying what content is being most frequently accessed. Ultimately we want to understand what brings more people to your website, and what sorts of things breed user engagement enough so that you can use the web as a strategic resource as part of your mission.

churchwebcoopFor those who decide to participate in this cooperative they will receive valuable tools to use the web strategically. This will include things such as:

• Access to Cutting Edge Market Research
• Website Design & Web Strategy Consulting
• Website Wireframing/Layout Guidance
• Website Design for your Local Church
• A Powerful and Easy-to-Use CMS
• Social Media Engagement Resources & Guidance
• Online Community Engagement

There will be three levels of participation each with different shared costs:

Informative: Access to market research, benchmarking of your website performance against peers and the larger church web community, learn where you can improve, web design suggestion and social media engagement suggestions.

Design: All of the above and a website design (psd files) for your local church. This new brand to take into your social media presence such as Twitter backgrounds and icons.

Full Strategy: The above as well as rebuilding your website onto Ekklesia 360 and a private labeled community site through Cobblestone.

The first group of churches will be firmed up by June 30th, 2009. We already have a number of church commitments. Let me know if you would like to learn more about this co-op or are interested in participating in a future co-op.

  • Mitchell Ayers

    June 16, 2009, 6:54 pm


    I would like more info. I am helping my church with a new web strategy now.


  • Jacob Vanhorn

    June 16, 2009, 7:44 pm

    Hey Drew, would love to participate in the co-op. Reach me at or 512 565-9363. I emailed you earlier about the beta Cobblestone.

  • Jeremy Young

    June 17, 2009, 2:56 pm

    Great Post,
    Thanks for the insight and well done for sharing this valuable research data.
    It’s time for the church to embrace the web and start building their online ministries.

  • ben bratcher

    June 19, 2009, 7:29 am

    Thank you for this opportunity. Please let me know what it would take for our church to participate.


  • HolyWebMaker

    June 20, 2009, 4:56 am

    This is a great idea! I started building an online church directory and got a stomach ache seeing the mess out there. So, I started drafting a series of articles on getting off on the right foot with a church website.

    The online church community needs a lot of help.


  • Dr. Verneda Lights

    June 21, 2009, 12:51 pm

    This initiative is a real God-send. So many believers and nonbelievers fail to acknowledge that the church is a business as well as “The House of Prayer for all people.” I operated a business for over 20 years, and am on the verge of completing MBA studies, and am daily confronted by the awareness that failure to be the most informed is a pathway to failure. Information obtained by the Church Web Cooperative is a strategic part of the growth and success planning of churches as 21st Century businesses. It is written: “My people perish for lack of knowledge.” Hosea 4:6

  • Kyle Feria

    June 22, 2009, 10:16 am

    I would love to be part of this. What a great opportunity.

  • Jason Reynolds

    June 22, 2009, 7:42 pm

    Hey Drew, we might be up for participating in this at the tier 2 level, but I would need more details. We don’t mind sharing what all is working for us and what hasn’t in return for great research and the chance to have bright minds critique and correct where we’ve missed the boat. We are already committed to Shadetree as our Community Platform and Web Empowered Church as our CMS, but if that doesn’t disqualify us I think we could contribute something useful and learn a lot too. Let me know!

  • LayGuy

    June 26, 2009, 6:53 am

    Hi Drew,

    I would love the opportunity to participate in this activity. We are part of a small church plant in Melbourne, Australia.

    High unemployment, low education and a small understanding of how to use technology seems to be the norm amongst our 100 or so attendees.

    We are set up on Facebook, Twitter and Youtube and have a Joomla powered website at the moment.

    If want want some stats on a challenging demographic on the other side of the world, let us know.

    Our website can be found at:

  • Curtis Lisle

    July 8, 2009, 8:45 pm

    We are a young church in its fourth year. We want to redo our church website to be a centerpiece of activity and communication – active in facilitating community and furthering our commitment to a gospel-centered culture. I see that I have missed the timing cutoff for our church to be involved in your first group of participants, but I have been in touch with Mike Elias. We are currently investigating a move to Ekklesia360 to host our new church web presence. Please keep up the great work. Many church bodies will benefit. Blessings.