SEO: The Long Tail
Monk Development has launched a concept (3Prophet System) we thought was somewhat revolutionary in the web/seo world. It turns out the Editor of Wired Magazine wrote about this in October 2004 and coined the phrase the Long Tail.
The 3Prophet System allows companies to target 3 & 4 word phrases people search for online. We launched Musolist (some SEO Results) and it has worked so well we plan on launching a few more sites. (Chic Salons, League List, Direct Mortgage Group, Time to Get Awesome!, MusoSource, IT People and more…all of these will be aggregated at ZipWatch)
The phrase “The Long Tail”, as a proper noun, was first coined1 by Chris Anderson. Beginning in a series of speeches in early 2004 and culminating with the publication of a Wired Magazine article in October 2004, Anderson described the effects of the long tail on current and future business models. Anderson observed that products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include Amazon.com, Netflix and even Wikipedia. The Long Tail is a potential market and, as the examples illustrate, successfully tapping in to that long tail market is often enabled by the distribution and sales channel opportunities the Internet creates. (Full wikipedia on the long tail.)
One of my favorite quotes came from Joe Kraus, a founder of Excite. “The top 10 searches were thousands of times more popular than the average search, yet these top-10 searches represented only 3% of our total volume. 97% of our traffic came from the ‘long tail’ ‚Äì queries asked a little over once a day.” (full Long Tail post)
Read MoreSan Diego First Assembly
“The Pentecostal church is the fastest growing movement in the history of the world. It has grown from nowhere to half-a-billion people,” said Pastor Todd Hudnall. “God is fulfilling his great commission to the world using the Pentecostal church. Pentecostal Power is all about Acts 1:8 power, to be a witness to God.” In Acts 1:8, Jesus promised the church power through the Holy Spirit to evangelize the entire world. Pentecostals hold a distinctive belief that there is a second baptism for believers. “The first baptism is into Christ. The second baptism is into the Holy Spirit,” said Hudnall. “It is an empowering of what you could not have done before. For me, [my second baptism] gave me a new exuberance and passion. [Christians] have a tendency to become satisfied and complacent with what we’ve received,” said Hudnall.
Full Article: San Diego First Assembly
Read More…and now Apple Computer
Apple confirms chip shift to Intel what is happening to the world around us!!!!
Read MoreThe Pope comes out SWINGING!’
We’ll it didn’t take long, the Pope cleared any confusion with recent announcements:
ROME (Reuters) – Pope Benedict, in his first clear pronouncement on gay marriages since his election, on Monday condemned same-sex unions as fake and expressions of “anarchic freedom” that threatened the future of the family.
The Pope, who was elected in April, also condemned divorce, artificial birth control, trial marriages and free-style unions, saying all of these practices were dangerous for the family.
Read MoreDrew Goodmanson
CEO of Monk Development creators of Ekklesia 360. Co-Founder of Kaleo Church where I served as Pastor for 8+ years and helped coach several church plants in San Diego. Co-Founder of the GCM Collective, President of the Board at the Center for Church Communication, Board Member of the Entrepreneurship Organization, Internet/Technology Advisory Chair at the Christian Leadership Alliance. Connect
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